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SAM seeks to deeply understand the values, frustrations, and motivations driving the political shifts among young men ages 18 to 29. Through in-depth research, engagement, and content creation, the SAM project will ensure that future progressive messaging and policy is rooted in what young men are telling us they actually need. By addressing economic realities, acknowledging cultural concerns without pandering, and meeting young men where they are, we can reverse the current trend and build lasting civic alignment.